Advertising and Marketing

Khloro offers sellers multiple advertising channels to promote their listings and shops. We believe ads should help sellers grow their businesses and contribute to the overall member experience. This Advertising & Marketing Policy explains your rights and responsibilities when using Khloro’s advertising services.

This policy is a part of our Terms of Use. By using Khloro’s advertising services, you agree to this policy and our Terms of Use. This Advertising & Marketing Policy may change over time, per Khloro’s Terms of Use terms. By continuing to use Khloro’s services, you agree to those changes.


1. Khloro Ads

 2. Offsite Ads

 3. Shop-Specific Promotions

 4. Disclaimers

 

1. Khloro Ads

Sellers can purchase paid advertising on Khloro through the Advertising Dashboard in Shop Manager. Khloro Ads display a seller’s listings or shops prominently on Khloro’s websites and mobile apps. Khloro Ads are displayed in one or more locations, such as users’ search results, based on at least four main ranking factors: search relevancy, listing quality (including compliance with Khloro’s policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, the likelihood of views or sales. You may choose to promote some or all of your listings or shops as Khloro Ads.

Purchasing Khloro Ads

Khloro Ads are based on an auction for ad space on Khloro’s properties. Khloro enters “bids” for this ad space on your behalf based on a daily budget you set. Specifically, Khloro Ads use a sealed bid generalised second-price auction system to determine the cost and placement of ads. 

Setting a Khloro Ads Budget

You can set a budget to limit the amount you’re willing to pay for Khloro Ads to promote your listings or shops on Khloro. Your budget can be set at or above a predetermined minimum set by Khloro, and you will not be charged more than your maximum budget on a weekly basis. Khloro Ads does not generally permit you to set a cost per click bid amount. In some circumstances, Khloro may decide to allow the setting of a maximum cost per click bid, subject to minimum bid requirements set by Khloro, budget limitations, and the other requirements described above.

For each Khloro Ad, Khloro’s bid management system will automatically determine your bid selection (“auto-bidding”). Auto-bidding is designed to determine the bid price that will deliver a positive return on ad spend for a particular listing within a given budget over a day, where those auto-bids are subject to the auction process described above. You understand and acknowledge that Khloro’s auto-bidding system means that Khloro may change your bids at any time, subject to your set budget. If a product permits, you may have the ability to set a maximum cost per click that the auto-bidding system will not surpass.

By default, all of your listings will be promoted by default, including any new listings you create; however, if you are using the Sell on Khloro App to add new listings, you may be asked whether or not you want that new listing included in Khloro Ads. You may also manually exclude one or more listings from Khloro Ads via your Khloro Ads dashboard. If you make any edits to your Khloro listings during your campaign, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

2. Offsite Ads

Khloro purchases offsite advertising from participating providers, such as social networks and search engines. Khloro’s network of participating shopping engines may change at any time. Khloro currently syndicates listings to a variety of channels. Under the Offsite Ads programme, Khloro pays all of the upfront advertising costs on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders. Please see our Fees & Payments Policy for information on how the advertising fee is calculated.

All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your Khloro listings or shop, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

Advertising on third-party platforms is subject to the terms and policies set forth by each participating platform, which may be different from Khloro’s. You are responsible for complying with the terms and policies of the participating third party sites, which are linked here and above. By failing to do so, your listing may be removed from Offsite Ads. Suppose your shop, listing, ad or account violates Khloro’s policies. In that case, Partner policies, or Khloro determines, in its sole discretion, is not appropriate for Offsite Ads, you, your shop, or one or more of your listings may be restricted from appearing in one or more partner’s channels, or prohibited from participating in Offsite Ads altogether. As always, you are responsible for following Khloro’s Terms of Use, including requirements about Your Content, Your Use of Our Services, and our rights to Termination.

Sellers are responsible for following Khloro’s policies and all applicable laws associated with Sales and Coupons. For Sales, it’s your responsibility to set the terms and conditions for the promotion in the ‘Sale details’ section. For Coupons, it’s your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance.

3. Targeted Offers

Khloro’s Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favouriting one of your listings or adding one of your listings to their basket. As with all Coupons, a coupon sent through the Targeted Offer tool can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Targeted Offers is a free service to you, but please note that you will not be able to limit the number of sends if you opt - in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard. You also have the option to automatically send a Coupon free of charge as a thank you to buyers who have made a purchase from your shop. Khloro may change or stop this service at any time upon notice to you.

Please note that Coupons will only be sent to buyers who have opted in to receive Coupons via email from Khloro sellers.

4. Disclaimers

Khloro reserves the right to change the terms of these advertising programmes at any time, including the addition of fees, addition or removal of platforms, or end the programme (in whole or part) at any time. We will notify you of major changes.

Using advertising and promotional services through Khloro does not constitute an obligation on Khloro’s part to display an ad or promote your listings or shops. Khloro can’t guarantee that a displayed ad or promotion will be clicked, and we can’t guarantee that if a user clicks, the related listing will be sold.

Khloro’s advertising services and policies change over time, as do those of Khloro’s third-party channel partners. Neither Khloro nor its third-party channel partners guarantee any particular programme’s features, results, or third-party channels. Khloro reserves the right to change or terminate any campaign, incentive offer, or programme in part or as a whole at any time.

Khloro may, and you give Khloro permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-Khloro marketing channels and platforms. You give Khloro permission to do so, with notice from Khloro, even if those features or options replace the parameters and options you set for the particular advertising service.

In the event Khloro begins, ends or modifies an advertising service, you give Khloro permission to transfer your bids, budgets, and campaigns to that new programme, to the extent transferable for the defaults and features of the new or modified advertising service. Khloro will provide notice in the event of any such transfer.

You may be given the opportunity to participate in beta tests of advertising services offered by Khloro and third party channels. Those beta services are subject to separate terms for a particular programme provided to you as part of your participation in that programme and this policy and the general Khloro Terms.

From time to time, Khloro may test or experiment with additional advertising products and the advertising services offered by Khloro and the look and feel of any advertisement, which may change as our programmes and platforms evolve.

Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.

Khloro reserves the right to reject or remove any ad or promotion for any reason, at our sole discretion, including marketing that negatively affects our relationships with our members or partners.